Acquisition
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Acquisition
Breakfast Stumping
Denny’s is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,
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Acquisition
Old School Game
Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product
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Acquisition
Gillette Pitches New Antiperspirant with Wedding Proposal Contest
Gillette has partnered with a wedding Web site in a search for grooms to boost awareness of its new antiperspirant.
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Acquisition
GameStop Unlocks the Buzz around “Grand Theft Auto IV”
In the world of video games, Rockstar Games’ upcoming April 28 release of “Grand Theft Auto IV: Liberty City” is generating as much buzz as the next Batman movie.
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Acquisition
Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.
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Acquisition
NatureSweet Pushes Tomatoes with Disney Tunes
NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms.
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Acquisition
Homewood Suites by Hilton Renews Billboard Contest
Homewood Suites by Hilton is back once again giving people a chance to put their mugs on one of the world’s largest stages—video billboards in New York City’s Times Square.
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Acquisition
Dr Pepper Pledges Free Pop if Axl Rose Puts Out
Dr Pepper is prodding pop icon Axl Rose to release his long-awaited recording, titled “Chinese Democracy,” with a promise to give everyone in America a free Dr. Pepper if he comes through this year.
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Acquisition
MoveOn.org Goes to Grassroots for a Pro-Obama Spot
Political activist organization MoveOn.org has begun a search for the perfect Barack Obama video ad, as created by average folks and judged by a Who’s Who of Hollywood’s left-leaning celebrities.
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Acquisition
Jell-O Pushes Red Carpet Sweeps on 27 Million Packages
Kraft’s is pushing the low-calorie benefit of Jello-O with a sweepstakes that offers the chance to win a trip to a red carpet event in Los Angeles.