Acquisition
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Acquisition
Arby’s Launches Search for Commercial Star
Arby’s is on the hunt for a loyal customer to star in one of its TV commercials.
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Acquisition
Best Western Celebrates Loyalty with Anniversary Contest, Sweeps
Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000
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Acquisition
Pizza Hut Pushes Ultimate Grill Pizza with Sweeps
Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes
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Acquisition
Cotton Inc. Rolls Out ‘Natural’ Campaign in Malls
Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric
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Acquisition
Alltel Celebrates “My Circle” Anniversary with Reunion Sweep
Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to
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Acquisition
Carvel Sets Fudgie the Whale to Mobile Marketing
Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon
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Acquisition
Kraft Oreo Racing League Challenge Nets 500,000 Entries So Far
Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition
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Acquisition
Hostess Launches Instant-Win Game Tied to Baseball
Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball.
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Acquisition
Electronics Makers Offer Analog TV Makeover
Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna.
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Acquisition
7-Eleven Pushes Slurpee with Video Game Promo
7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game