Acquisition
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Acquisition
Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.
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Acquisition
Volvo Trucks Launches Online Game and iPad App
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
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Acquisition
Program Design Key to Gamification Success
Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.
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Acquisition
Kellogg, Verizon use Gamification to Build Loyalty
Three ways gamification can benefit brands.
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Acquisition
How to Make Your Online Contest Cheater-Proof
Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.
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Acquisition
Lyris One Addresses The Age of Exploding Data
Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.
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Acquisition
2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA
2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.
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Acquisition
Local Social Networking in Play for Sears Hometown Stores
In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.
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Acquisition
Marketers Should Let Their Emotions Get The Better of Them
In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.
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Acquisition
Cost Plus Uses Pinterest Contest to Show Off New Collections
Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.