Acquisition
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Acquisition
Generating Better Reports for Lead Gen Feedback
Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!
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Acquisition
Video and B2B Lead Gen Success
New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.
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Acquisition
Why LinkedIn and Salesforce Must Play Nice
Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.
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Acquisition
Take B2B Lead Nurturing Beyond Email
Social and display must be part of your efforts to get content in front of B2B prospects.
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Acquisition
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…
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Acquisition
Creating Effective Lead Gen Forms
When it comes to lead generation and search engine marketing, it’s critical to keep forms as simple as possible for users and optimized for searchability.
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Acquisition
British Airways Turns to Mum for Better Ecommerce
Better data segmentation is helping British Airways connect with travelers visiting friends and family in India.
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Acquisition
4 Tips for Selling to CMOs
Execs from companies like Hasbro offer ideas for how to sell to the c-suite.
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Acquisition
Successful Webinars Start With an Optimized Registration Page
If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.