Acquisition
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Acquisition
Wells Fargo’s Total Market Approach Journey
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.
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Acquisition
Heineken’s Media Director on Being Smarter, More Measurable
Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.
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Acquisition
Big Brands Summon Crowds for Help
Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.
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Acquisition
Connecting With Millennials Requires a New Approach
Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.
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Acquisition
McDonald’s CMO on “Lovin” Campaign
McDonald’s “Lovin” campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.
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Acquisition
Kicking Super Bowl Spots Far Beyond the End Zone
Here’s practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.
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Acquisition
One Simple Reason Differentiates Wal-Mart from all Others
This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.
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Acquisition
Britain’s Plan for Plain Packaging Terrifies U.S. CPGs
The fallout from a British plan to force tobacco companies to sell their products in standardized packages is sending shivers down the spines of CPGs.
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Acquisition
Lead Attribution Must Go Beyond First or Last Click
Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.
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Acquisition
Hidden Valley Ranch is Hero in Big Game Day Video
Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.