Acquisition
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Acquisition
Marketers Spending 30% of Budgets on Visual Assets
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.
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Acquisition
Coca-Cola Introduces Mobile Fitness Tracking Site
A new mobile fitness tracking site turns on Coca-Cola’s 2013 commitment to support physical fitness programs.
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Acquisition
Airbnb Ads: You’re “Never a Stranger”
Airbnb’s new ad campaign, “Never a Stranger” relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.
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Acquisition
Target to Get More Personal with Customers
Target is upping its data game to learn more about its customers so it can be more personal in its communications.
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Acquisition
Use Game of Thrones to Shape Your B2B Marketing Plan
Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
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Acquisition
“Share A Coke” Experiences Drive Big Biz
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales. […]
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Acquisition
Content Marketing Rises Above Big Data, Automation
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
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Acquisition
Las Vegas Marketers Share 4 Secrets to Success
Taking risks is one key component in the success of marketers who sell Las Vegas to the rest of us.
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Acquisition
Mark Elkins, Coca-Cola’s Digital Guru, on Digital Marketing
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
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Acquisition
Bud & Burgers Championship Seeks “King of Burgers”
Budweiser is out with the “Bud & Burgers Championship” not only find a winner, but to educate consumers about the great pairing between Bud and a burger.