Acquisition
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Acquisition
A Chat with Kevin Krone, CMO of Southwest
Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company’s rebranding and data.
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Acquisition
National Guard Sports Sponsorships Under Scrutiny
Sports sponsorships, inked by the National Guard, are being examined as to whether a line—goodwill or advertising—is being crossed with tax payer dollars.
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Acquisition
Can Virtual Reality Deliver Big Dollars for North Face Stores?
Virtual Reality technology is big for some retailers, like North Face, who’s customers can use the technology to view daring experiences like base jumping.
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Acquisition
Four Steps to Brand Success for Social Good
Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.
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Acquisition
Beringer Bets on Breakthrough Sampling Technology
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.
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Acquisition
Chief Marketer Listline May 11
Lists featured this week include Celtic Croft and Midnight Velvet.
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Acquisition
How Would Modern Mad Men Choose a Marketing Measurement Solution?
What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?
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Acquisition
Dare to Be Different in Your Marketing Approach
The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?
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Acquisition
From Screens to Stores: Getting Millennials into Bricks-and-Mortar
Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.
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Acquisition
Chocolate Milk as Sports Recovery Drink? Yes says MilkPEP
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.