Acquisition
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Acquisition
How to Start a Facebook Group
This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.
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Acquisition
Overcoming Age: Reaching Multigenerational Households
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
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Acquisition
5 Common Mistakes in Setting Brand KPIs
A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.
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Acquisition
20 Top Customer Engagement Tips
At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.
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Acquisition
The Future of Marketing Performance Management
Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.
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Acquisition
Earning An Audience With Great Content Marketing
Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.
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Acquisition
For Better SEO, Focus on Clear Goals and Strong Site Design
Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.
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Acquisition
The Future of Marketing Automation
Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.
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Acquisition
Tractor Supply Takes Farm Life on the Road
Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.
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Acquisition
3 Best Practices for Content Marketing Success
Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs.