Acquisition
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Acquisition
The Four Pillars of Sour Patch Kids Success
Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, shares the four pillars that helped turn Sour Patch Kids into a cultural phenom.
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Acquisition
MasterCard Transforming from Payments to Lifestyle Brand
When a mega brand like MasterCard makes a huge shift in its brand image and marketing, it’s worth hearing from the top marketer about why and how.
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Acquisition
Popular Coupons Hurt Bed Bath & Beyond
As consumers came to rely on Bed Bath & Beyond’s popular 20%-off coupons, the company’s profits are feeling the pain.
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Acquisition
How Ballard Designs, Georgia Aquarium Use Social to Drive Digital
Join us to learn the “5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
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Acquisition
Twitter Makes it Easier to “Buy Now”and Sell via a Tweet
witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.
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Acquisition
10 Hot Tips to Turn Creative Ideas into Reality
This slide show goes into some detail to help us restart generating creative ideas and turn those concepts into reality.
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Acquisition
New App Pays Selfie Takers for Consumer Insights and Ad Opps
Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.
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Acquisition
Less TV, More Emojis and Apps when Marketing to Millennials
This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.
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Acquisition
Driving Webinar Registrations and Conversions
You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.
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Acquisition
Q&A With GE’s New CMO, Linda Boff
In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.