Acquisition
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Acquisition
7 Signals That Your Brand Has Lost its Way
It’s easy to get caught up in the fast pace of managing a brand’s marketing strategy and lose focus on the mission. These 7 steps will help.
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Acquisition
NY Lottery Campaign Pokes Fun at the Ultra-Rich
McCann New York debuted a NY Lottery campaign to push the lottery into the forefront and elbow out more tempting lotteries like Powerball and Mega Millions.
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Acquisition
SMS + App Push=Increased Customer Engagement
Through the inclusion of SMS into a marketer’s mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.
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Acquisition
How to Employ Agile Marketing
For the brand marketer who wants to employ agile marketing to redefine a brand voice, there is a four-step process. Here’s an overview.
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Acquisition
McDonald’s Tests NFL Loyalties
McDonald’s latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
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Acquisition
Wide Range of New Approaches Works for Oreo’s Marketer
Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she faces.
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Acquisition
Genius Ideas in Destination Marketing
Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here’s some fun examples to steal ideas from.
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Acquisition
Heineken’s Quinn Kilbury on its New Line of Menswear
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
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Acquisition
3 Reasons Experiential Brand Homes Deliver Strong ROI
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.
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Acquisition
Tommy Hilfiger Steps into Virtual Reality Marketing
Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label’s fall fashion show.