Acquisition
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Acquisition
Snickers Tests Mood Targeting
Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.
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Acquisition
Why Email and Social Campaigns Should be Integrated
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.
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Acquisition
Influencer Marketing – 2015 Trends & What’s Ahead in 2016
It’s been a wild year for influencer marketing as marketers realize big impacts. Here’s how influencer marketing went and where it’s going.
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Acquisition
In-Store or Online: Millennials Appreciate Holiday Shopping Experiences
A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.
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Acquisition
10 Marketing Trends for 2016: Forbes Slide Show
CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.
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Acquisition
6 Tips to Use Video in Marketing
MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.
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Acquisition
25 Reasons to Market to Baby Boomers
Millennials are the darlings of many marketers, but don’t forget about Baby Boomers. They’re a powerful, mega group that is wealthy and influential.
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Acquisition
Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
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Acquisition
5 Ways Retailers Can Ring in (DIY) Makers
At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.
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Acquisition
Neiman Marcus Christmas Book Items on Public Display
In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.