Acquisition
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Acquisition
Great Wolf Lodge Uses Storytelling, Not Sales
Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.
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Acquisition
3 Insights to Market to Gen Z
Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.
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Acquisition
Home Away Uses Awkward, Gross Moments to Fend Off Competition
Home Away’s new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign.
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Acquisition
Wendy’s CMO Kurt Kane on its “Deliciously Different” Campaign
Wendy’s CMO Kurt Kane on the strategy behind “Deliciously Different,” whether the “freshness” message will resonate and the creative used to make the point.
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Acquisition
Target + Gwen Stefani, the Latest Live TV Event
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price.
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Acquisition
Technology’s “Strategic Imperatives” = Marketing Brilliance
Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”
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Acquisition
SAP CMO on Tackling the Super Bowl
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
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Acquisition
Attribution: A Linear Approach to Conversion Credit
If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.
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Acquisition
Where Marketing Budget Dollars Are—And Should—Be Going in 2016
Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10
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Acquisition
Steven Tyler + Skittles=1 Sweet Super Bowl Ad
This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.