Acquisition
-
Acquisition
A Campaign is Mocked and the CMO is Out
Marketing missteps happen, and here’s another one. A video to promote Rhode Island mixed up images of buildings, among other mistakes.
-
Acquisition
Brit + Co CEO on Why Snapchat is a New Partner
Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat.
-
Acquisition
Honda Offers Sleek Driving Shoe with 2016 Civic
Honda is stepping out with a hot pair of sneakers sold with its 2016 Honda Civic as part of its new “Drive in Design” campaign.
-
Acquisition
Royal Caribbean CMO Jim Berra on Marketing the Mega Cruise Line
Jim Berra, CMO of Royal Caribbean International, on the brand’s social and digital strategy to market to Millennials and new cruisers.
-
Acquisition
New Balance Digital Brand Director, Patrick Cassidy, Shares Strategy Tips
Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.
-
Acquisition
Marina McDonald, CMO at Red Roof Inn, on Tech, Apps and New Carpets
Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.
-
Acquisition
Maximizing Live Experiences To Build Brands
Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.
-
Acquisition
5 Ways Influencer Marketing Transforms Retail Sales
Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.
-
Acquisition
3 Strategies for Mobile App Adoption Success
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.
-
Acquisition
Location-Based Marketing Now a Must Do: Forbes Study
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.