Acquisition
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Acquisition
Brand USA’s CMO on Marketing American Tourism
Tom Garzilli, CMO of Brand USA, shares what it’s like to market the brand with a spend of about $140 million.
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Acquisition
Olympic Amendment Opens Door for Big and Small Brands
A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes
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Acquisition
Kellogg Opens Cereal Bar in New York City
Kellogg is opening its first restaurant on Friday in NYC called Kellogg’s NYC.
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Acquisition
NFL + Cirque Du Soleil: Does it Make Sense?
The NFL Times Square experience is set to open in 2017. Cirque du Soleil will use its entertainment wizardry to stage the experience.
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Acquisition
Ideas to Steal from Killer Social Media Campaigns
So here you have a bunch of ideas to steal from killer social media campaigns from brands like L’Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.
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Acquisition
Gwyneth Paltrow, in Her Own Words, on Goop: Video
Gwyneth Paltrow, filmed at Cannes Lions, shares her branding strategy for her lifestyle site goop.
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Acquisition
3 Key Content Experience Elements to Drive Business Goals
To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.
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Acquisition
Stella Artois “Host One to Remember” Campaign Gets Underway
Stella Artois has kicked off its “Host One to Remember” summer campaign at an exclusive event last week in New York City that immerses guests in the day and age that inspired the Belgian beer.
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Acquisition
5 Key Takeaways for CMOs from Cannes
Takeaways for CMOs from Cannes offer insights into what some of the world’s top marketers have on their minds.
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Acquisition
8 Omni-Channel Marketing Pitfalls to Avoid
While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.