Acquisition
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Acquisition
Top 10 Marketing Predictions for 2017: CMO.com
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
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Acquisition
10 Major Changes Aimed at Agencies
Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.
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Acquisition
Jack Morton’s Bruce Henderson on 2016 Hits and What’s Up for 2017
Bruce Henderson, Jack Morton’s CCO, on marketing concerns, budgets and the big marketing story of 2016, among other topics.
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Acquisition
3 Ways to Make Holiday Marketing Campaigns Twinkle
‘Tis the season. In-boxes and social feeds are jammed with holiday marketing campaigns. Learn how to leverage social to create individual connections.
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Acquisition
Target, McDonalds, Fisher-Price Embrace Down Syndrome in Marketing
Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers.
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Acquisition
Kellogg’s Pulls Breitbart Ads; Breitbart Wages Boycott
Kellogg’s pulls Breitbart ads claiming that the website’s values and readership don’t pair with its values.
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Acquisition
Bud Light “Strike Gold” Sweepstakes Offers Super Bowl Tickets for Life
Some 37,000 gold cans are packed inside 18-, 24- and 30-ounce packs of Bud Light with messaging and details about how to win Super Bowl tickets for life.
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Acquisition
Have You Seen a Jeep Wearing a Mustache?
During Movember, men grow beards to show their support and brands love to join in. One of them, Jeep, found a fun way to do just that.
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Acquisition
Lessons Learned: 8 Slogans that Bombed
Marketing slogans can quickly identify a product or company and have helped create great brands, but it doesn’t always work out that way.
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Acquisition
Holiday Marketing Checklist for Enhancing Customer Advocacy
Here are five tips to turn more of your customers into brand advocates this holiday marketing season.