Acquisition
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Acquisition
Chicken of the Sea’s Christie Fleming on Why it Chose Walmart
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
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Acquisition
Health Experts Call for Alcohol Ad Ban in the UK
Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.
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Acquisition
Get the Scoop in Chief Marketer’s Super Book
Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!
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Acquisition
The Marketing Wizardry of Harry Potter: The Exhibition
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.
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Acquisition
Go Fish: Contest Casts Goldfish Snacks as Video Stars
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
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Acquisition
How to Turn Paid Influencers into Real Marketing ROI
TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.
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Acquisition
Driving Better Teleprospecting Results
Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.
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Acquisition
7 Places to Put Your Marketing Dollars This Year
Seven members of Forbes Agency Council each offer one suggestion for where they think clients should put their marketing dollars this year.
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Acquisition
7 Lessons from Trump’s Approach to Social Media
President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.
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Acquisition
Beijing KFC Tests Facial Recognition Ordering System
A kiosk in a KFC uses facial recognition technology to scan customers’ faces and suggest menu items.