Catch Up on July’s Greatest B2C Reads

In case you were lounging in a beach chair—and we hope you were—and missed some of our July greatest hits, here’s a list of the most widely read articles. Enjoy!

Aperol spritz
The Aperol spritz is its own marketing machine

1. Ant-man and the Wasp Drive Hyundai Cross-Promotion

2. The Amazing Aperol Spritz Literally Sells Itself

3. Cracking the Code on Experiential: Actionable Data

4. 4 Tips to Convert Customers to Brand Advocates

5. KFC Goes for the Unexpected in Consumer Connections

6. Nestlé and WWE Team for ‘Choose Water’ Sweepstakes

7. Six Reasons Why Influencers Should Be Part of Your Social Strategy

8. Are you Ready for the Workplace of the Future?

9. 7 Top Brands Share Secrets to Effective Marketing Measurement

10. 3 Steps to Rewrite Your Organizational Structure and Meet Marketing Goals