Catalyst Direct Inc. bought General Dynamics Advanced Information Systems’ Equient analytical services division for an undisclosed price.
The cash purchase includes the VeriMart U.S. household database, which Catalyst uses to provide list segmentation, profiling and modeling services.
“We’ve been working with Equient for about five years, said Catalyst managing director Mike Osborn. We’ll see an immediate positive cash impact this year.”
Equient operations manager Kevin Seaman will become Catalyst’s data and analytical services director. Seaman and 14 other employees from Equient will move to Catalyst’s Rochester, NY facility.
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