NEW YORK—What was to be a five-day event for cats has been extended to 12 days following huge interest from the media and visitors.
Thanks to the uniqueness of Meow Mix Café, a boutique and dining establishment for cats and their human relatives and friends, news reports have appeared in England, Japan, Brazil, South Africa and Australia, to name a few interested countries.
The mid-town Manhattan café, which opened Aug. 17 and will now close Aug. 28, was mentioned on The Howard Stern Show. The shock-jock, whose studios are based in New York, said he wanted to check it out, but as of Sunday hadn’t been seen there. Even Al Jazeera, the Arab TV network, has been rumored to have run some footage, thanks to feeds sent out via Reuters and AP Television Network.
“I don’t know how we’ll be able to quantify it, but a Google search shows stories from all over the world,” said Keith Fernbach, a spokesperson for Grand Central Marketing, New York City, which crafted the promotion to pitch the cat food company’s new Meow Mix Wet Food Pouches.
Fernbach said about 3,000 people per day visited the café during the first week.
The café features toys and games for cats and owners alike, including scratching posts and catnip-filled toy mice for the kitties, plus special games based on new Meow Mix flavors, such as Hook, Line and Sinker, where owners—with feline assistance—fish for prizes.
Meow Mix Café includes a gift shop, where consumers can take home all seven new flavors of Meow Mix Wet Pouches, as well as traditional dry favorites. The gift shop also stocks a selection of toys and accessories for the feline community, including ceramic kitty bowls, plush pillows, puffballs and stuffed animals.
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