Case Study: How Marketo Uses SlideShare for Inbound Marketing and Lead Generation
Jason Miller, social media strategist and content marketing evangelist at Marketo, shares how his company uses SlideShare in their content marketing strategy. “No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers,” he writes. “It’s now vital to include a visual element across all marketing campaigns.” Miller uses (what else) a SlideShare presentation to share how Marketo has used SlideShare throughout 2012 as a channel to promote its content. Included in the presentation are: base your presentation on a topic you’re an expert on, take it on the road and work with a partner who understands your goals. See the full presentation below:
