Cartoon Network Enterprises has partnered with the National Basketball Association to create a consumer products and promotional campaign based on the hit television series, “Ben 10: Alien Force.”
A youth apparel product line, which integrates the program’s characters with NBA league and team logos and mascots, will launch at the 2009 NBA All-Star Game in Phoenix.
The line, which includes long and short-sleeved T-shirts, sweatshirts and hoodies, will appear in the NBA Store inside NBA All-Star Jam Session presented by adidas and the NBA Store in New York City, as well as online at NBAStore.com and CartoonNetworkShop.com before expanding to other locations.
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