Carleton, Prime Response Form Pact

Carleton Corp., Minnetonka, MN, a provider of customer data-management solutions, and Prime Response, Boston, a marketing-automation outfit, have formed a partnership.

According to the pact, Carleton’s Pure.View and Prime Response’s [email protected] systems will be bundled so that organization may build customer-centric data marts and data warehouses “more rapidly, easily and cost-effectively,” according to a statement from Carleton.