Cannella Response TV Opens in New York

Cannella Response Television Inc. has opened a New York office and has named Eunjung Lee managing director. Lee is a DRTV veteran formerly with Bates Worldwide.

The Burlington, WI agency has also named Abby Koenig, media consultant. She previously worked E&M Advertising. The New York division will coordinate East Coast new business opportunities and short-form cable buying.

In addition, Bill Raymond and his entire staff from Los Angeles’ Media for the Masses have joined CRT. Bill’s group will handle West Coast new business opportunities and all broadcast and regional cable infomercial media placement.