Over 400 Cadillac cars and trucks have blitzed Jacksonville, FL in preparation for Super Bowl XXXIX. As the official vehicle sponsor for the Super Bowl and Pro Bowl, the Cadillac brand plans to leverage its sponsorship with a strong presence both on and off the field.
Elements include sponsorship of the games’ MVP presentations, hospitality, exposure at NFL events, and advertising on NFL.com and SuperBowl.com where fans may vote for the game’s MVP during the Super Bowl. Cadillac will also debut elements of its 2005 advertising campaign during the Super Bowl.
Cadillac will provide the NFL with a fleet of Cadillac SRX’s, Escalades, and Escalade ESV’s for use the week of the games. In addition, Cadillac will use various vehicles in displays at NFL functions including the NFL Experience, the NFL’s interactive theme park and pre-game parties.
The Super Bowl will be played Feb. 6. The Pro Bowl is the annual NFL All-Star Game matching the American Conference All-Stars against the National Conference All-Stars. It will be played in Honolulu on Feb. 13.
Network
