Burger King Corp. has formed an alliance with the President’s Challenge to bring the Presidential Active Lifestyle and Physical Fitness Awards to hundreds of schools across the U.S. More than 200 market areas will be involved in the partnership.
In addition to sponsoring schools, Burger King will help build awareness of the importance of physical fitness and activity through messages in its kid-targeted Adventures newsletter distributed by the restaurant and through a direct mail program, which hits more than 5 million kids.
As part of its partnership, Burger King has also created a micro-site on www.burgerking.com where kids can learn more about the program and link to a site where they can track their ongoing progress in the Challenge.
The President’s Challenge, a program of the President’s Council on Physical Fitness and Sports, motivates children to strive for health and fitness goals through daily physical activity and offers achievement awards.
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