BUDWEISER PREPARES SUMMER P-O-P
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by Chief Marketer Staff
Bud Family last week announced that it soon will be “Open for Summer.”
From Memorial Day through Labor Day, Budweiser will run three P-O-P summer holiday promotions. The effort kicks off Memorial Day Weekend with Open for Summer, featuring displays showing people enjoying summer activities.
For the Fourth of July, Seek Your Independence will feature red, white and blue imagery, while Labor Day calls for consumers to enjoy the last few days of summer.
Budweiser will also offer a Summer Savings booklet on Open for Summer displays. The booklets feature special savings from Budweiser cross-merchandising partners, such as Kingsford and Match Light charcoal, K.C. Masterpiece BBQ Sauce and Torengos Tortilla Chips.
