Brown-Forman Hires a New CMO
Brown-Forman, the marketer of Jack Daniel’s and Southern Comfort, has hired John Kristin “Kris” Sirchio as its chief marketing officer. The post takes effect Nov. 16.
Sirchio will be responsible for leading the company’s marketing efforts, including long-term brand strategy, brand positioning and primary brand identity, consumer insights, design, innovation and marketing services.
He will report to Chief Executive Officer Paul Varga. Sirchio
Sirchio succeeds Mark McCallum, who was recently promoted to executive vice president and chief operating officer of the company.
Most recently, Sirchio worked for five years as the global head of professional products for Syngenta AG, one of the world’s leading agribusinesses based in Basel, Switzerland. While there, he is credited with driving four consecutive years of sales growth, with a compound annual growth rate of more than 10%, transforming Professional Products into Syngenta’s highest performing organization within two years.
Prior to that, he worked for Procter & Gamble for 13 years working in a variety of marketing leadership positions in the company’s European operations.
Sirchio will relocate with his family from Basel, Switzerland to Louisville, KY, where Brown-Forman’s headquarters is based.
Brown-Forman also markets Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve and Bonterra.
