This week’s question: With a new Congress coming in, what kind of legislative climate you expect in terms of privacy, do-not mail laws etc.? What will that mean to business?
Our current panel includes: Jackie Gizzo of Leon Henry Inc.; Dave Hare of New England List Services Inc.; Bill LaPierre of Direct Media Millard; Melissa Marchetta of All That Marketing LLC and Kirk Swain of DirectMail.com. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)
Jackie Gizzo, vice president, Leon Henry Inc.:
Congress has always been mindful of the privacy issues associated with our industry and I do not see that focus shifting with a new Congress.
Dave Hare, president, New England List Services Inc.:
I think there will be an increase in the laws governing the collecting and use of personal information, which will make doing business a little more expensive.
Bill LaPierre, senior vice president, business intelligence and list brokerage, Direct Media Millard:
Did anyone run for Congress in 2010 with a call to action on changing privacy laws or enacting a national “do-not” mail law? If they did, they were in a tiny minority and they sure weren’t from any red states. The general theme hammered home through the election was to create more jobs and stop having Congress
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