Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer’s largest endorsement deal to date. While exact terms of the deal were not revealed, media reports put the pact anywhere from $4 million to $10 million.
As part of the deal, Pepsi will co-sponsor Spears’ upcoming worldwide concert tour and use the singer in TV spots, P-O-P materials, consumer promotions, and on the Web via hyperlinks from www.britneyspears.com to www.pepsi.com. She is featured in a new TV spot in the ongoing “Joy of Pepsi” campaign that broke last month during ABC’s Academy Awards telecast. The deal was brokered by music marketing agency Aaron Walpon Entertainment, Los Angeles.
Network
