Topic

Shopper/Retail

  • Trendwatch

    Ulta wants in on Beyoncé’s Midas touch 

    Retail chain Ulta announced it was the official beauty partner for Beyoncé’s Cowboy Carter concert tour. The retail chain will reveal seven looks inspired by the superstar’s most recent album — Cowboy Carter — and seven cities where the tour will be. Ulta will curate an assortment of makeup and skincare to create that look.   […]

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  • Tech & AI

    Influencers bolster image assets at PeachSkinSheets 

    Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation.   While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]

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  • Most Read

    Bonjour Fête rebounds from wildfire devastation with Target debut  

    Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target.   The party supplies brand made […]

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  • Trendwatch

    Fat Brain Toys calls out tariff price increases on product pages 

    The CEO of Fat Brain Toys shares why he’s highlighting its tariff-driven price increases and what’s next.   Fat Brain Toys is highlighting the impact of tariffs on its prices to its shoppers.   On its product detail pages and shopping cart page, the toy retailer specifically highlights how much it has increased the product’s […]

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  • Most Read

    Inside the rise and fall of Goodwill’s online marketplace with the GoodwillFinds CEO 

    After 2.5 years, Goodwill’s online marketplace GoodwillFinds abruptly closed. The brand’s CEO, retail veteran Matthew Kaness, shares wins and woes from the resale venture.   Matthew Kaness is no stranger to challenges. The retail veteran has more than two decades of experience at top retail and technology brands including Burton Snowboards, Urban Outfitters, Mod Cloth […]

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  • Trendwatch

    Temu discontinues US Google ads

    Chinese shopping app Temu halted its Google Shopping ads last week. The move coincides with the U.S. administration’s decision to raise tariffs on Chinese imports up to 125%.   With no Google Shopping presence, Temu’s App Store position fell from the top five to 58th by April 12, according to DesignRush.com. Temu offers a case study […]

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  • Tech & AI

    Inside Hibbett’s retention marketing strategy 

    Hibbett continues to add to its loyalty program to keep shoppers engaged and bolster its customer analytics. Email and SMS marketing help drive in-store purchases.   Email and SMS marketing are pulling their weight and then some at Hibbett.   The sports apparel and shoe retail chain has millions of shoppers in its SMS program and […]

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  • Most Read

    Hy-Vee CMO Kathryn Mazza on maximizing results from the grocer’s new retail media network — and what’s next, in this Q&A 

    Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and the challenges of personalizing store marketing.   Kathryn Mazza joined grocery retail chain Hy-Vee to help build its retail media network, called RedMedia, in February […]

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  • Tech & AI

    Generative AI questions on product pages increase conversion at PlushBeds 

    PlushBeds enhances its product detail pages with AI question prompts. Beyond its conversion rate increase, the mattress brand’s customer service calls have decreased and its SEO ranking increased after implementing the tool. Product detail pages are one of the most critical pages on an ecommerce site, responsible for educating shoppers with everything they need to […]

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  • Trendwatch

    Chips Ahoy shifts paid media to digital from TV spend to target Gen Z households 

    Sabrina Sierant, senior director at Chips Ahoy, shares details on the cookie’s rebrand, its on-the-go target audience, retail media networks and more in this Q&A.   Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands, such as Sour Patch Kids and Swedish Fish, and its confectionery business.  […]

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