Multichannel Marketer Archives

‘FOMO’ messaging boosts conversion at Fabletics

Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy. Sometimes all shoppers need to convert is a nudge of confidence that other consumers like the product and a bit of fear-of-missing out, said Ashley Kechter, brand president at Fabletics. Actress Kate Hudson co-founded the direct-to-consumer […]

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Tech & AI

Pinterest goes ‘all in’ on shopping

Pinterest is betting on shoppable ad formats in a big way. “We’re all in on shopping,” said chief revenue officer Bill Watkins. The social media platform’s main focus is making it easier for users to buy through its platform. “There’s going to be a lot of innovations around visual search and discovery, but really in […]

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Trendwatch

Ecommerce ads drive ad revenue growth for Meta

Meta said it will continue to invest billions of dollars on AI infrastructure, which will help propel its advertising revenue. Meta, parent company of social media platforms Facebook and Instagram, reported a 22% increase in revenue for 2024, generating $164.50 billion. For Q4, revenue increased 21% year over year to $48.36 billion. Advertising generated roughly […]

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Tech & AI

Uplift Desk elevates its customer experience with headless architecture

After migrating its site to headless architecture, premium standing desk brand Uplift Desk increases its page speed, improves its Google search ranking and provides shoppers with a more intuitive checkout page. Uplift Desk and its shoppers are reaping the rewards of a better customer experience after the brand’s migration to a headless architecture. The December 2024 launch included […]

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Tech & AI

For marketers, the TikTok contingency plan might be the actual plan

As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. As a brand, the social media platform TikTok has only existed for about seven or eight years. But the past few weeks have been the roller coaster […]

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Tech & AI

Household appliance brand SharkNinja to deploy Salesforce AI customer service agents

SharkNinja is working to level-up its customer experience with the Salesforce’s AI agent force, the brand recently announced. SharkNinja is a manufacturer of household products including vacuums, blenders, hair dryers and other appliances. The brand selected Salesforce to replatform its ecommerce sites, deploy its AI customer service agents and enhance its personalization efforts, said chief […]

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How Dollar General’s Retail Media Network delivers untapped revenue for brands

Dollar General’s typical shopper resides in rural America, which can be a tough customer segment to target. The value retail chain sits down with Multichannel Marketer to discuss how its retail media network can tap into these shoppers. Dollar General knows its customer best. And it knows that its customer base — rural shoppers — can be a tough […]

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Trendwatch

Coach goes after young shoppers with splashy marketing, experiential stores

Coach shares how its experiential stores, coffee shops, metaverse products and hot air balloons drive a younger shopper to its brand at NRF. Giovanni Zaccariello is the vice president of global visual experience at Coach. But most days he feels like a politician, Zaccariello said at the NRF ’25 conference in January. Zaccariello […]

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Trendwatch

H.I.G. Capital to acquire Kantar Media for $1 billion

Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year. Kantar Media operates in 60 markets and provides services, such as audience measurement insights, competitor ad spend, data analytics, media planning and validation. The acquisition will bring […]

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Tech & AI

6 key takeaways from NRF ’25

Nearly 40,0000 people attended The National Retail Federation’s annual conference NRF ’25 in New York City in January. The Big Show included 6,200 brands, 1,000 exhibitors, 450 speakers and 400 media/analysts. I attended; I listened; I learned. Now I’m back with six key takeaways from the conference: 1. If you haven’t invested in A.I. yet, you […]

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