Shopper/Retail
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Most Read
Q&A with Home Depot’s retail media VP: Time to unify and scale
Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access. The Home Depot unveiled a new self-service ad platform, dubbed Orange Access, to help its suppliers manage their retail media buys within its retail media network Orange Apron Media. The new […]
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Trendwatch
Revealed: the most popular shopping apps in 2024
In a global comparison, Amazon ranks No. 5 on list of popular shopping apps. Temu and Shein took the top spots for the most popular global shopping apps in 2024, according to a study from Setapp, a membership of curated apps. Setapp ranked the apps based on the number of global consumer downloads in 2023, […]
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Tech & AI
GlassesUSA CMO chats new AI recommendation tool that decreases product returns
Chief marketing officer Arie Tom discusses GlassesUSA’s new tool that uses artificial intelligence to scan a shopper’s face and suggest tailored product recommendations. The customer experience feature increases conversion and decreases returns. GlassesUSA.com’s new product recommendation tool uses artificial intelligence to help shoppers sort through its inventory of 10,000 frames to find the right […]
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Five quick takeaways for marketers from LeadsCon Connect
Multichannel Marketer’s sister brand LeadsCon had its fall networking event LeadsCon Connect in Chicago in late September. I swung by to learn more about lead generation in the home services, healthcare and insurance industries. Here are a few best practices from industry leaders that retail marketers can apply: Include your top customer service agents in company […]
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Halloween sales to decrease and are more spread out
At 47%, nearly half of Halloween shoppers will begin shopping for the holiday before Oct. 1, according to the National Retail Federation survey of 7,945 consumers conducted Sept. 3-8 by Prosper Insights & Analytics. Overall, 72% of consumers plan to celebrate Halloween in 2024, which is on par with previous years. The average Halloween spend […]
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Tech & AI
Marleylilly’s marketing team doubles its SMS conversion rate with new AI tool
Apparel retailer Marleylilly’s new AI marketing tool allows the brand to send messages at the exact time each of its shoppers is most likely to open and click on it. Marleylilly’s marketing team was ready to beat its AI marketing tool. The web-only retailer of customized apparel has used SMS and email marketing platform […]
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Tech & AI
Amazon launches AI video generator for advertisers
Amazon debuted a new generative artificial intelligence tool for advertisers that creates a video from a product image. Sellers click a “Generate video” button and within minutes Amazon will use generative AI to create a six to nine second, high definition video that is 720p resolution and 24 frames per second. The video uses the […]
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Online holiday sales to increase 8% for 2024 season
Both Adobe and Deloitte say deals will fuel online sales growth. Inflation will slow holiday sales producing more modest growth after pandemic-related surges. Consulting firm Deloitte and digital customer experience vendor Adobe both estimate 2024 online holiday sale will increase around 8% compared with last year. Deloitte forecasts a slowdown in holiday sales growth Deloitte […]
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Retailers share four tips about advertising on retail media networks
Retail media ad spend is big. And getting bigger. The retail media channel is growing quickly, and retailers do not have a playbook to follow when looking to boost sales and increase conversion. Multichannel Marketer chatted with retail leaders to provide four tips on how to navigate the new channel. Research firm EMarketer estimates U.S. marketers […]
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Tech & AI
Leaders and losers in retail customer experience revealed
Apple, Design within Reach, Haier, Kay Jewelers, Pottery Barn, Room&Board, Wayfair, West Elm and Zegna all received the highest designation of an overall customer experience leader in the recently released report, The 2024 Retail Customer Experience Index, by consumer insights firm Incisiv and customer experience platform Talkdesk. The index benchmarks 101 customer service and engagement capabilities from […]
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