Sports Business
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Cynsiders
From Social to Series: Breaking Through
Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]
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Cynsiders
Yahoo: Money Matters
Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice. At a time when many […]
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Cynsiders
Paramount+’s “Weird and Wonderful” New Show
Paramount+ series “Guilty Party” focuses on a discredited journalist’s (Kate Beckinsdale) desperate attempt to salvage her career by latching on to the story of a young mother who has been sentenced to prison for maiming and murdering her husband. What does the dark dramedy have in common with quirky sitcom “New Girl”? Series creator and […]
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Cynsiders
Making an Impact at Univision
Jessica Rodriguez joined Univision as a graduate intern twenty years ago and worked her way up through the ranks to her current role as Chief Brand and Impact Officer, championing diversity, equity, and inclusion both internally and for the industry at large. As brand steward of the media powerhouse, she has spearheaded some of the […]
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Cynsiders
A New Podcast Makes History Come Alive
1895 Films, which uses an entertaining approach to bring history to life, has expanded into podcasts. Tobiah Black, host and producer of new series Artifactual, explains how the treasure hunt for archival material – spanning politics, sports, mystery, crime and travel – makes for fascinating storytelling. What makes Artifactual’s storytelling unique? Artifactual tells human […]
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Cynsiders
NBCU Gets Chucky Fans Out to Play
NBCUniversal Television and Streaming rolled out an extensive marketing campaign to engage fans of the Child’s Play franchise, as it prepared for the October 12 launch of “Chucky” on USA and SYFY. From early buzz to mass awareness, Ellen Stone, EVP, Marketing, Cable Consumer Engagement and Brand Strategy, explains how her team created one […]
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Cynsiders
Howdy, Partner: What’s Next for CTV
By Andrew Budkofsky, Chief Revenue Office, Glewed TV CTV has been one of the most talked about media channels during the pandemic. As consumption rose, more platforms launched and the spending followed. Marketers have already committed to spending $4.5 billion in CTV advertising for the upcoming season, 50% more than what was spent last year. With […]
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Cynsiders
20 Years Later, Nat Geo Finds a New Way to Look at 9/11
Nat Geo sifted through 951 hours of archival footage for four-night limited docuseries “9/11: One Day in America.” Produced in official partnership with the 9/11 Memorial & Museum, the series is told only in first-person narrative that chronicles, at times minute-by-minute, events from the perspectives of first responders and survivors who were there. Carolyn Payne, […]
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Cynsiders
New Research Confirms TV is Now the “Second Screen” to Mobile
By Dan Greenberg, Co-Founder and President of Sharethrough “We are not separating from the phone. It’s a part of us. Now, who are you with no phone? What access to information do you have? What you can remember. What’ll you do without your pictures? Are you gonna describe what you saw? That doesn’t work for […]
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Cynsiders
Long-Term Tactics to Win the Streaming Wars
By Kris Tait, Managing Director at Croud With audiences spending on average $47 a month on streaming services, the likes of Amazon, Netflix and Disney+ are having to work hard to maintain their pride of place with viewers. New kids on the block like HBO Max and discovery+ are swooping in with appealing offers but […]
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