Sports Business

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  Cynopsis: Esports

  11/08/21: Kevin Garnett documentary latest score For Showtime Basketball

      Monday November 8, 2021 This week Showtime Sports, and Showtime Basketball, take another bold step forward with Friday’s premiere of “Kevin Garnett: Anything Is Possible.” The film, which explores the journey of Basketball Hall of Famer Garnett, is executive produced by independent filmmaker Marc Levin, Brian Bennett and Kevin Garnett and produced and […]

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  Will White-Label Ad Tech Solutions Become the New Black?

  White-labeling – or using ready-made software products that can be rebranded, rather than creating them from scratch – has become a trend in advertising. Tatyana Slyvkin, CEO of BidPulse, offers insights on white labeling’s potential growth in the ad tech arena.  White Label Tech: A Decent Alternative to In-house Solutions? A white label ad exchange […]

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  From Social to Series: Breaking Through

  Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]

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  Yahoo: Money Matters

  Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice.    At a time when many […]

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  Paramount+’s “Weird and Wonderful” New Show

  Paramount+ series “Guilty Party” focuses on a discredited journalist’s (Kate Beckinsdale) desperate attempt to salvage her career by latching on to the story of a young mother who has been sentenced to prison for maiming and murdering her husband. What does the dark dramedy have in common with quirky sitcom “New Girl”?  Series creator and […]

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  Making an Impact at Univision

  Jessica Rodriguez joined Univision as a graduate intern twenty years ago and worked her way up through the ranks to her current role as Chief Brand and Impact Officer, championing diversity, equity, and inclusion both internally and for the industry at large. As brand steward of the media powerhouse, she has spearheaded some of the […]

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  A New Podcast Makes History Come Alive

  1895 Films, which uses an entertaining approach to bring history to life, has expanded into podcasts. Tobiah Black, host and producer of new series Artifactual, explains how the treasure hunt for archival material – spanning politics, sports, mystery, crime and travel – makes for fascinating storytelling.   What makes Artifactual’s storytelling unique? Artifactual tells human […]

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  NBCU Gets Chucky Fans Out to Play

    NBCUniversal Television and Streaming rolled out an extensive marketing campaign to engage fans of the Child’s Play franchise, as it prepared for the October 12 launch of “Chucky” on USA and SYFY. From early buzz to mass awareness, Ellen Stone, EVP, Marketing, Cable Consumer Engagement and Brand Strategy, explains how her team created one […]

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  Howdy, Partner: What’s Next for CTV

  By Andrew Budkofsky, Chief Revenue Office, Glewed TV   CTV has been one of the most talked about media channels during the pandemic. As consumption rose, more platforms launched and the spending followed. Marketers have already committed to spending $4.5 billion in CTV advertising for the upcoming season, 50% more than what was spent last year. With […]

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  20 Years Later, Nat Geo Finds a New Way to Look at 9/11

  Nat Geo sifted through 951 hours of archival footage for four-night limited docuseries “9/11: One Day in America.” Produced in official partnership with the 9/11 Memorial & Museum, the series is told only in first-person narrative that chronicles, at times minute-by-minute, events from the perspectives of first responders and survivors who were there. Carolyn Payne, […]

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