Cynopsis Archives - Page 35 of 47

Marketers Can Use the Pipeline of TV Viewing and Mobile Behavior

What will the connection of Smart TVs and mobile devices mean for marketers in the future? Cynopsis asked Matt Tubergen, Digital Turbine’s EVP of Global Strategy and Corporate Development, to look into his crystal ball. Should we expect Smart TV apps to eventually resemble mobile ones? Will mobile apps make the jump to the […]

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Cynsiders

Get Creative With Your CTV Strategy

By Andrew Budkofsky, Chief Revenue Office, Glewed TV CTV is often touted as the hottest new medium in advertising. Seemingly every week, there’s a new press release from a streamer about how their latest show was their biggest hit yet. At the same time, because CTV is relatively new, marketers haven’t had time yet […]

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Cynopsis: Esports

01/10/22: ESPN revealed partnership plans for tonight’s College Football Championship

Monday January 10, 2022 With the College Football Playoff National Championship Game kicking off tonight, ESPN reports that Disney Advertising Sales locked in 11 sponsors to be part of the festivities, which will include “on-site activations, unique feature integrations and ESPN talent appearances.” AT&T returns as the presenting sponsor of the College Football […]

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Cynsiders

Helping Women with Frank Talk About Finance

A SeeHer Series Among the initiatives of Jennifer Halloran, Head of Brand and Advertising Massachusetts Mutual Life Insurance Company (MassMutual), is Fair Shares, a five-part podcast from MassMutual and WP Creative Group, featuring authentic and honest conversations about finances between smart women. In each episode, host Bola Sokunbi—a certified financial instructor and the founder of […]

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Cynopsis: Esports

01/07/22: ESPN revealed its lineup of channels for the CFP Championship Megacast

Friday January 7, 2022 Monday will see ESPN once again serve up a buffet of telecast options for the College Football Playoff National Championship Presented by AT&T pitting Georgia/Alabama at 8p. ESPN’s main telecast will headline the signature MegaCast production, with 13 different presentations on deck across ESPN networks. The primary telecast will […]

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Cynopsis: Esports

01/06/22: EEG renewed its deal with the NBA 2K League

Thursday January 6, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports Entertainment Group is going another round with Take-Two and the NBA 2K League, delivering talent analytics and scouting technologies to the league and teaming up for the new edition of the NBA 2K League Draft and […]

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Cynopsis: Esports

01/05/22: Fanatics is acquiring Topps

Wednesday January 5, 2022 Tuesday saw Fanatics confirm that the company was acquiring Topps, with the purchase set to include all parts of its worldwide trading cards and collectibles business – both the physical and digital divisions – which sells in more than 100 countries and has physical operations in 10 countries. The […]

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Cynopsis: Esports

01/03/22: Networks paid tribute to John Madden

Monday January 3, 2022 The New Year saw a rush of video tributes during NFL telecasts to the late John Madden, who passed away last week at the age of 85. “John Madden was an extraordinary man on so many levels,” said Madden’s former broadcast partner Al Michaels in a statement after the […]

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Cynopsis: Esports

12/23/21: HCS Raleigh set all-time viewership highs for a Halo event

Thursday December 23, 2021 Good morning! It’s Thursday and Esports Brief and last of the year! Happy Holidays! The Halo Championship Series kicked off the title’s return to esports with viewership records, as the Raleigh event peaked with 267,000 viewers while averaging 113,000 viewers throughout three days of play, per Esports Charts. Those […]

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Cynopsis: Esports

12/22/21: NHL to bow out of Olympics

Wednesday December 22, 2021 A COVID resurgence continues to shake up the hockey scene. ESPN reported yesterday that the NHL and NHL Players’ Association agreed to not participate in the 2022 Winter Olympic men’s hockey tournament in Beijing as a result of the pandemic. As of Dec. 21, the league has postponed 50 […]

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Sports Business