Sports Business
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Cynopsis: Esports
02/23/22: USWNT finalized a deal that will end a 6-year legal battle
Wednesday February 23, 2022 US women national soccer team players landed an agreement with the US Soccer Federation that will end a six-year legal battle over equal pay and includes $24 million plus bonuses that match the men’s team. That figure includes a fund with $2 million to benefit players in their post-soccer careers and […]
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Cynopsis: Esports
02/18/22: Tracy McGrady is launching a one-vs-one basketball league
Friday February 18, 2022 Seven-time NBA All-Star Tracy McGrady announced the launch of his nationwide basketball league, Ones Basketball Association. The league will feature a one-on-one seven-city qualifying tournament to identify the best players in the nation. The top three players from each city will advance to the OBA Finals in Las Vegas in July. […]
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Cynopsis: Esports
02/17/22: ESL goes live for Dota 2 major
Thursday February 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. With IEM Katowice on the horizon, ESL Gaming detailed plans to host the upcoming Dota 2 Major in ESL One Stockholm powered by Intel, running May 12-22, and marking the first major event for the title to welcome […]
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Cynsiders
The Untold (Until Now) Story of Black Comedians at The Comedy Store
Docuseries “Phat Tuesdays: The Era of Hip Hop Comedy” tells the story of how one man, actor/comedian/writer Guy Torry, moved mountains to create an all-Black comedy night at The Comedy Store. Torry serves as executive producer on the series, along with Reginald Hudlin (“Django Unchained”), who also directs the three-parter. Here, Torry and Hudlin talk […]
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Cynsiders
Why the Real Winners of Super Bowl LVI Were Women
A SeeHer Series Search Engagement leader and SeeHer member EDO is working with SeeHer in Sports to explore the value of women’s sports, develop a comprehensive comparison to men’s sports, and analyze how well high-scoring GEMR ads perform in women’s and men’s sports programming. For Super Bowl LVI, EDO analyzed how well the celebrities in […]
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Cynopsis: Esports
02/16/22: Nearly 167 million viewers tuned in to the Super Bowl
Wednesday February 16, 2022 The Rams’ win over the Bengals in Super Bowl LVI reeled in a Total Audience Delivery of 112.3 million viewers, across NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile properties. That ranks as the most-watched show in five years, just below Super Bowl LI in February […]
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Cynsiders
Elevating Black Voices All Year Long
“Black voices should be celebrated 365 days a year,” says Lisa Holme, Group SVP of Content and Commercial Strategy for Discovery, about discovery+’s new “Black Voices Hub.” The hub will live on the platform year-round, with curated series, documentaries, and specials. Holme shares what it’s all about, and what’s ahead. What is the genesis of […]
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Cynopsis: Esports
02/14/22: What spots were tops at the Super Bowl?
Monday February 14, 2022 A slate of first-time advertisers – bolstered by companies representing the financial technology and cryptocurrency industries – made their debuts at yesterday’s Super Bowl, with over a dozen rookie brands buying in. NBC Sports stated that some brands bought in at $7 million for a 30-second spot. Debuts included Rakuten Rewards, […]
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Cynsiders
Using Technology to Connect With Gen Z
Joanna Lambert, President of Yahoo, shares how her company is pushing boundaries to meet Gen Z where they live. What are you doing that hasn’t been done before? At Yahoo, we are excited to have brought the first purely digital experience in real life to New York Fashion Week with the “Maisie Wilen Fall-Winter 2022 […]
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Cynopsis: Esports
02/11/22: The Rock and Halle Berry will take center stage to help open the Super Bowl
Friday February 11, 2022 NBC Sports is leveraging star power for Super Gold Sunday, featuring Super Bowl LVI and the 2022 Winter Olympics this weekend, leveraging Dwayne “The Rock” Johnson and Halle Berry for the festivities. Johnson will star in NBC Sports’ opening tease for “Super Gold Sunday,” narrating the open for the 5p hour […]
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