Topic

Ad Ops

  • AI

    Stakes Are High: The Wild West of AI in Digital Media and Celebrity Culture

    AI tech is galloping ahead like a runaway horse, with innovation racing rampant and regulations struggling to catch up. The latest spicy AI scandals involving Scarlett Johansson, Drake, and FKA Twigs reveal the AI frontier is still the wild wild west. What does all of this AI chaos mean for digital media, and is it time to call in the sheriff to get things in check?

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  • AI

    How to Address MisInformation, Ad Brand Safety Concerns, and Keep Journalistic Integrity: A Q&A with Pat LaCroix of Seekr

    Pat LaCroix, EVP of Strategic Partnerships at Seekr notes that the oversaturation of disinformation fosters skepticism for both consumers and advertisers. But the rise of AI presents a potential solution to the spread of misinformation. Through natural language processing and machine learning, AI tech offers promising solutions for detecting and mitigating false content. 

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  • Behind the News

    Merry-Go-Round Scheme Conceals Ads for Consumers and Brands

    HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism.

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  • AI

    Navigating the Post-Cookie Era: A Call to Arms for Publishers

    As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can redefine engagement and monetization.

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  • Decoder

    Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

    According to Statista, in 2023, global spending on programmatic advertising reached $558 billion. By 2026, this number will likely grow to $700 billion. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020.

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  • cookies

    Publisher POV: Three Ways Marketing Agencies Can Capitalize on the Cookie Deprecation Delay

    After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans. With the timeline pushed to early 2025, agencies now have more time to test targeting options to ensure that they’re prepared for the cookieless world.

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  • Behind the News

    Capturing Attention, Not Space: Why Quality Ad Experiences Will Drive Publisher Revenue

    Publishers don’t have it easy these days. Declining CPMs are forcing many to pack their websites and apps with ads to compensate for lost revenue. However, Greg Wester, SVP at Digital Turbine, believes publishers can break this cycle by focusing on fewer ads that capture higher levels of user attention.

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  • cookies

    Retail Media Networks Are Poised to Dominate the Cookieless Landscape

    Retail media networks were already becoming a powerful force, but Google finally following through on its cookie depreciation plan has made them even more desirable for advertisers. The ongoing cookie depreciation has broken a key connecting force in digital advertising. Many publishers and advertisers do not have enough first-party data to produce meaningful targeting in a post-cookie world. Retailers do not have this problem, having built up a massive database of opted-in first-party data.

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  • Inside the Buy Side

    Samsung Ads Unveils AI Innovations: Elevating Ad Performance and Audience Engagement

    Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations – North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest advancements and how they’re transforming ad strategies across platforms.

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  • Inside the Buy Side

    New Study Reveals GSTV Dominates Ad Attention

    A recent study unveiled by GSTV, the network that programs gas station screens, at the 2024 IAB NewFronts conference highlights GSTV’s prowess in capturing viewer attention, surpassing digital, CTV, and linear television platforms. In collaboration with Lumen Research, the study provides compelling evidence of GSTV’s effectiveness in engaging audiences and delivering value to advertisers.

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