Ad Ops
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Aditude Amplifies Publisher Monetization with CPMStar Acquisition
In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. One such transformative move is Aditude’s recent acquisition of CPMStar, a key player in the gaming advertising space.
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A Privacy-Focused Ecosystem With Diminished Data Quality: Insights From IAB State of Data Report 2024
The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution. This year’s study reveals that the digital advertising industry has acknowledged the lasting impact of data privacy changes and signal loss, but these have magnified measurement and addressability issues.
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AI
Will the EU AI Data Act Spur Federal Action in the US?
The EU AI Act is the world’s first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.
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AI
Answering Who Owns the Data AI is Trained On?
To say that Reddit’s IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit’s vast pool of user-generated content to train its models.
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Privacy Sandbox: What’s Wrong With Video?
You all know about the back and forth this past month that started with the extensive report the IAB Tech Lab released criticizing Google’s Privacy Sandbox. Though in all the summaries and hot-takes, video still hasn’t been getting enough attention and it’s an area that needs the most work ahead of the Q3 deadline.
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Behind the News
Spotlight on Census Data for Audience Development & Insights, a Cookie-Free Approach
Every country collects data on its citizens, including the number of household members, presence of children, household income and education levels, age, race, marital status, neighborhood characteristics, etc. This data can be useful to publishers who want to tell better stories about their readers and to marketers who want a cookie-free alternative to targeting.
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Can Privacy and Performance Co-Exist Within the Privacy Sandbox?
The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “IAB Tech Lab’s Privacy Sandbox: Fit Gap Analysis for Digital Advertising.” It paints a picture of an industry at a crossroads, facing the challenge of reimagining traditional targeting and measurement strategies to embrace innovation, collaboration, and adaptability.
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Inside the Buy Side
Family Matters: Unlocking the Co-Viewing Goldmine
Future Today’s Vikrant Mathur and Jennifer D’Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.
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Enabling Data Collaboration as Cookies Crumble: An AdMonsters Q&A With Lotame’s Alexandra Theriault
With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its end-to-end data collaboration platform, Spherical, to allow marketers and media owners to advance the potential of first-party data.
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