Ad Ops
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AI
Green Digital Campaigns: An Earth Day Check-In
In 2023, AdMonsters spoke with industry experts about the feasibility of green digital advertising campaigns, and the steps required of all players for our industry to achieve net zero. As Earth Day approaches, we revisited the topic to assess progress, identify new threats to carbon reduction goals, and explore critical issues facing our industry players.
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Inside the Buy Side
Scope3 and Sharethrough Partner to Combat Problematic Placements
Scope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough’s platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking previously unblockable problematic placements, enhancing control and precision for media buyers. Now available via Sharethrough, GMP+ will help marketers gain more quality with less carbon.
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Behind the News
What Is the American Privacy Rights Act (APRA) of 2024?
On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt the current fragmented data privacy framework. APRA strongly emphasizes empowering American consumers with greater control over their personal information.
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Behind the News
Beyond Demographics: Why Emotions Are the Future of CTV Targeting
BrandDiscovery allows brands to target their CTV ads based on the emotions of specific scenes within TV shows. We sat down with Peter Crofut, Wurl’s VP of Business Development for Agencies and Brands and Matthew Kramer, Head of Brand Investment at Media.Monks discuss BrandDiscovery and the potential to redefine the right time and message based on the consumer’s emotional response to the content they’re viewing.
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cookies
Harnessing Data with a Touch of Fanaticism: Madeleine Want’s Journey to AdMonsters Ops Keynote
In a world where data reigns supreme, few have managed to navigate its complex waters with the finesse and insight of Madeleine Want. As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Her journey, stretching from Sydney to Berlin and eventually planting roots in New York City, is a testament to her ability to adapt, innovate, and lead in the ever-evolving digital landscape.
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Behind the News
Shifting Screens: AMC’s Streaming Struggles and Ad Tech Evolution
Streaming’s rise is drastically changing TV consumption, and cable companies are pivoting to join the revolution. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms. In response, AMC developed a streaming distribution system to complement cable and an ad tech system to provide media buyers with automation, targeted data, and ROI.
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cookies
Can Targeting Truly Be ID-Free? Q&A with Anthony Flaccavento, General Manager Americas, Ogury
The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Several strategies are emerging, many of which prioritize users’ first-party data in exchange for something they find valuable, like access to exclusive content. Many are turning to contextual advertising and ID-based solutions to ensure their content reaches the right audience, but what if there could be a truly ID-less solution?
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AI
Beyond the Bus Stop: Decoding the Future of DOOH Ads
The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. He founded […]
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cookies
Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era
With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.
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Behind the News
Revolt Remains a Successful Media Business Despite Diddy Lawsuit and Brand Safety Concerns
In November, former Revolt Founder Sean “Diddy” Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him. Despite this, Revolt has succeeded by continuing to diversify its content and understanding its core audience.
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