Ad Ops

• 

  Inside the Buy Side

  Family Matters: Unlocking the Co-Viewing Goldmine

  Future Today’s Vikrant Mathur and Jennifer D’Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.

  From

• 

  cookies

  Enabling Data Collaboration as Cookies Crumble: An AdMonsters Q&A With Lotame’s Alexandra Theriault

  With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its end-to-end data collaboration platform, Spherical, to allow marketers and media owners to advance the potential of first-party data.

  From