AdExchanger Archives - Page 4 of 28

The Race To The Bottom Is Over. Advertisers Care About Quality Again

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape […]

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CTV Connect

AdExchanger, Cynopsis, AdMonsters, and Chief Marketer will join forces once again to welcome over 500 decision-makers from across the U.S., united by a common goal: accelerating the growth of connected TV. Join us as we delve into key topics like measurement, audience engagement, artificial intelligence, budgeting for success, transparency, and more.

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Marketers

Meta Might Be Right About AI Ad Spend

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week, especially leading into the holiday season. Meta would say that, of […]

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Data-Driven Thinking

Politics Have Changed. Here’s How Political Advertisers Can Adapt

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies. Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term.

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CTV Roundup

Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.

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The Big Story

Political Advertising Post-Mortem Analysis, Part Deux

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

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Data-Driven Thinking

Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product

This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […]

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Online Advertising

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue increased 11%, from $120 million in Q3 2023 to $133.5 million during the period this year. And it turned a […]

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Marketers

Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]

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