Ad Tech
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Data-Driven Thinking
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict
In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but the reality of Google’s ad tech business – and its future – is far more complex and evolutionary. The courtroom drama is drawing attention away from the real changes already reshaping the industry. These shifts […]
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Marketers
Inside Hasbro’s Novel ‘Splitsies’ Approach To Brand And Performance Media
Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely, going “splitsies” makes sense, said Jennifer Burch, Hasbro’s senior director of global media. Burch oversees all aspects of Hasbro’s media planning and execution. The work she and her team does helps fill the funnel through […]
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The Big Story
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.
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CTV Roundup
Why The Paramount And Nielsen Spat Matters In TV Measurement Land
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.
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Marketers
Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization
End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored […]
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Data-Driven Thinking
How To Make Google’s Network Business A Force For Good
For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but […]
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CTV Roundup
This Platform Will Let Anyone Buy Political Ads
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.
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The Big Story
The US v. Google Witnesses Have Spoken – Now What?
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.
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Data-Driven Thinking
Breaking Up Google Could Hurt Small Businesses
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising strategies. I’ve closely followed the Department of Justice’s (DOJ’s) current case targeting Google’s digital display-ads business and calling for the company’s breakup – and I’m worried by the […]
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Online Advertising
Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat. […]
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