Topic

Ad Tech

  • What Is The Future Of Dynamic Creative Optimization (DCO)?

    Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website interactions. Then dynamic creative optimization (DCO) came along. Easily paired with programmatic advertising technology, it automatically creates, iterates on and optimizes personalized ads […]

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  • Advertisers Take Note: State Laws Zero In On Protecting Kids’ Digital Privacy Rights

    US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. However, new requirements with respect to the processing of children’s data are occurring at the US state level and seemingly flying below the radar.  Participants in the ad tech ecosystem should take note. These […]

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  • The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns

    The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]

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  • How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory

    US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.

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  • Bot Or Not?

    Inside the Nubai Ventures lawsuit against Outbrain over alleged bot traffic. Plus: The broadcaster-backed Joint Industry Committee and the Media Rating Council clarify their complementary roles.

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  • Streaming, Politics Star In Magna 2024 US Ad Forecast

    If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international […]

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  • Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

    Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie.  However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.  Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […]

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  • For Verizon Business, Reaching The Customer Means Empowering The Marketer

    Iris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at Nokia and Vodafone before joining Verizon Business, Verizon’s B2B services unit, in late 2021. But this year, Verizon Business added a new letter to her title, promoting Meijer to chief product and marketing officer. The […]

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  • Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture

    In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]

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  • Goodbye, Outstream: The Digital Video Classification Shakeup

    More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.

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