Ad Tech
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Marketers
Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.
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CTV Roundup
Whoopi Goldberg Is Making A Name For Herself In Streaming
Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated for Black families. The platform was founded by media vet Larry Adams with equity investment and creative direction from Whoopi Goldberg.
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Marketers
Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I mean that in the nicest way,” said LightShed Partners Co-Founder Rich Greenfield, speaking at CTV Connect in New York City on Wednesday. “He was so darn successful on Day One,” Greenfield said. Disney launched ad-free […]
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Data-Driven Thinking
There’s A Lot Wrong With Google’s And Meta’s Non-Transparent ‘Refund’ Practices
Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms, and […]
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The Big Story
MFA: The A Is For Arbitrage … And Adalytics
Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.
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Data-Driven Thinking
Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media, which […]
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CTV Roundup
Must-See Sessions At CTV Connect
AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.
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Data-Driven Thinking
Google’s Privacy Sandbox Isn’t As Bad As Critics Claim
Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media. You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […]
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The Big Story
Privacy Sandbox Isn’t Passing The Test
In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.
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Data-Driven Thinking
Privacy Sandbox Scrutiny Needs To Dig Deeper To Find Its Real Flaws
The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created. All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts. However, the devil is in the details. Out of the […]
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