Ad Tech
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CTV Roundup
Super Bowl Advertisers Tried To Play It Safe – But Some Commercials Still Caused Controversy
This year’s Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy.
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AdExchanger Talks
Measurement Real Talk, With INCRMNTAL’s Maor Sadra
Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
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Sell Side Summit Fort Lauderdale
If your job relates to ad monetization, optimizing campaigns and outcomes, driving new advertising revenue streams, leveraging your first-party audience data, protecting your customers’ privacy and more, AdMonsters’ Publisher Forum Sell Side Summit is for you.
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Programmatic I/O Las Vegas: Innovate
Programmatic I/O Las Vegas: Innovate is the conference you know and love for digital advertisers, with leveled up opportunities for connection, education, and more
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AI
Inuvo’s New Audience Model Generator Claims To Target People Without Being “Creepy”
On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.
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Marketers
Hyundai Is In Hot Pursuit Of Incremental Reach
Hyundai’s latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl.
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Data-Driven Thinking
Quality, Transparency And Trust Will Define The Future Of Ad Tech
The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are tightening, trust between stakeholders is eroding, and the rise of made-for-advertising (MFA) sites has compromised the quality of user experiences. These issues aren’t just short-term disruptions; they represent a fundamental […]
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Marketers
Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM
On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how […]
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The Big Story
Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.
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Marketers
For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory
What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.
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