Ad Tech

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  Data-Driven Thinking

  Cannes Lions 2025: A New Era Of Tech-Enabled Creativity And Collaboration

  In 2025, the Cannes Lions festival entered its third era of creativity.   The first era focused on the creative itself: the work that inspires consumers to change their behavior. Then media entered the mix, and the creativity tent grew to include how publishers, platforms and brands cultivate consumer engagement. This year, it was clear that […]

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  The Big Story

  The Human Cannes

  From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.

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  Data-Driven Thinking

  Retail Media’s Growing Pains: How To Push For Transparency Before The Bubble Bursts

  We’ve seen this movie before. A new tech-fueled, transformative business opportunity emerges; irrational exuberance takes over; and the bubble ultimately bursts. This is what happened 25 years ago with the dot.com era and then, much less spectacularly, with the programmatic, personalized digital advertising era and its poster boy for bad behavior, retargeting. When it comes […]

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  CTV Roundup

  How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels

  Like so many of us in this industry, I like to think that knowing how the proverbial sausage gets made leaves me less susceptible to advertising’s influence. Even still, there’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun […]

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  Marketers

  LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

  It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the office (or, at least, on a different computer screen in your home). Increasingly, you have LinkedIn to thank for that experience. Last […]

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  Marketers

  Advertisers Cut Back On Pride, Leaving LGBTQ Brands And Consumers In The Lurch

  Previously, by February, LGBTQ media and influencers would have been setting up marketing campaigns for Pride month. In recent years, this planning was postponed by a month or two, since the immediacy of digital marketing allows for quicker activation. In 2025, however, the outreach never came. LGBTQ media often operates in the red for much […]

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  Data-Driven Thinking

  Pivot, Don’t Panic: How Smart CMOs Turn Market Volatility Into Growth

  In times of economic uncertainty, marketing budgets are often the first target for cost-cutting. Nearly half of marketers now report feeling significantly less optimistic about the US economy compared to the previous quarter, reflecting heightened anxiety across industries. Yet, indiscriminate cuts can undermine long-term strategic goals and may ultimately cost businesses far more than they […]

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  Marketers

  Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth

  The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise. […]

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  The Big Story

  The Ad Agency Washing Machine

  In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

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  Online Advertising

  The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data

  The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]

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