Ad Tech
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The Big Story
A Primer On The DOJ’s Upcoming Antitrust Trial Against Google
We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.
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Marketers
Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy
Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool.
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Data-Driven Thinking
Striking A Balance: Managing Content Moderation And Free Speech In Online Ecosystems
Periodically, the worlds of advertising and partisan politics collide. An impassioned and often politicized debate has taken center stage around the value of walled garden content moderation. There are those who proclaim that any initiative aimed at tackling harmful content on digital media platforms – and how advertising monetizes this content – infringes on freedom […]
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Marketers
How One DTC Startup Is “De-risking” Its Business As It Prepares For A Potential TikTok Ban
CAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to “de-risk” its business as it prepares for a potential TikTok ban in the US.
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Online Advertising
TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory
TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters. Eric Roza, a board member and managing director at Vista Equity – the private equity business […]
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Data-Driven Thinking
Boost ROI And Cut Waste: Mastering Incrementality And Standardization
The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But it doesn’t have to be this way. Digital media standardization can make practices, formats and metrics consistent across platforms. Aligning […]
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CTV Roundup
BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service
BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+.
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Data-Driven Thinking
If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter
When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough? Rather than preparing for a single […]
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The Big Story
Episode 300: The End of The Oracle Advertising Era
The Big Story is celebrating its 300th episode! Back when we started recording The Big Story in 2018, Oracle had just acquired Grapeshot, its last nine-figure advertising acquisition. It would only take another six years for its advertising business to enter a decline and then get the axe on an earnings call on June 12. […]
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Marketers
Uber’s Evolution Shows How Retail Media Will Get More Complicated – And Lucrative
Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded the Uber ad business and is now doing the same for PayPal, Uber is creating a three-legged ad business. The new […]
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