AdExchanger Archives - Page 12 of 58

Advertisers Cut Back On Pride, Leaving LGBTQ Brands And Consumers In The Lurch

Previously, by February, LGBTQ media and influencers would have been setting up marketing campaigns for Pride month. In recent years, this planning was postponed by a month or two, since the immediacy of digital marketing allows for quicker activation. In 2025, however, the outreach never came. LGBTQ media often operates in the red for much […]

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Data-Driven Thinking

Pivot, Don’t Panic: How Smart CMOs Turn Market Volatility Into Growth

In times of economic uncertainty, marketing budgets are often the first target for cost-cutting. Nearly half of marketers now report feeling significantly less optimistic about the US economy compared to the previous quarter, reflecting heightened anxiety across industries. Yet, indiscriminate cuts can undermine long-term strategic goals and may ultimately cost businesses far more than they […]

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AdExchanger Talks

The Indy Innovates With AI

The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then AI firms will decide for them, says Christian Broughton, CEO of The Independent, on this week’s episode of AdExchanger Talks. “Do you want AI firms to just be dictating how […]

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Marketers

Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise. […]

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The Big Story

The Ad Agency Washing Machine

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

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AI

Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans

On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital.

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Online Advertising

The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]

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AI

WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data

If there’s one thing the ad tech industry didn’t need, it was another three-letter acronym. But here we are. HWA. Last week, WPP Media launched Open Intelligence, touting it as the ad industry’s first LMM. LMMs, or Large Marketing Models, aren’t to be confused with LLMs, or Large Language Models. LLMs generate content, while LMMs […]

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Data-Driven Thinking

Antitrust Enforcement Works, But It Needs To Happen More Proactively

Google’s recent promise to bring more transparency to its Performance Max product—including better channel reporting and visibility into creative assets—is long overdue. It’s also not a coincidence. Years of litigation and a landmark antitrust ruling finally forced Google to acknowledge what the rest of the industry has long understood: You don’t have to control both […]

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AI

Salesforce’s New Marketing Platform Tests The Limits Of Agentic AI

It’s the end of email marketing as we know it. Okay, that might be a bit dramatic. But there’s no arguing that agentic AI isn’t just changing the way marketers design and sell products; it’s also raising customer expectations. Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from […]

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