Topic

Ad Tech

  • AdExplainer

    AdExplainer: The Rise Of Sell-Side Curation

    Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side. Publishers have strong insights into user browsing behavior that advertisers can use for […]

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  • CTV Roundup

    Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest

    In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.

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  • The Big Story

    Measuring Muck

    Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

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  • Marketers

    YouTube Is Invading The Living Room

    TV programmers have long looked down their noses at YouTube. User-generated content isn’t as premium as their prestige programming, or so their argument goes. YouTube, for its part, has long attempted to pitch itself to advertisers as not only just as good as TV, but, in many cases, more effective. At its Brandcast presentation on […]

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  • Data-Driven Thinking

    How Mobile’s Focus On Performance Helps It Avoid The MFA Problem

    Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars from legitimate publishers to sites that exist purely to sell ads at a higher cost than the traffic they acquire.  We know MFAs are a big problem on the open web. But what about mobile, […]

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  • Marketers

    It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side

    Andrea Kwiatek will be presenting at Programmatic I/O, taking place May 20-22 in Las Vegas. Get your tickets here.  If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Buyers could solve many of the issues they have with the […]

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  • Data-Driven Thinking

    A Pragmatic Approach To Banishing MFA From The Supply Chain

    The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation of made-for-advertising (MFA) publishers.  These entities are simply not publishers. They’re better described as master traffic arbitragers that exploit the system for profit without contributing […]

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  • Online Advertising

    Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests

    Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […]

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  • CTV Roundup

    Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts

    Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Meanwhile, programmatic platforms, including Magnite and PubMatic, also had upfronts in mind during their Q1 earnings.

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  • The Big Story

    Data Dazzles Ahead Of The TV Upfronts

    Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

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