AdExchanger Archives - Page 12 of 35

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue increased 11%, from $120 million in Q3 2023 to $133.5 million during the period this year. And it turned a […]

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Marketers

Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]

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Marketers

Media Consultancy MediaSense Makes Its Second Acquisition In Six Months

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3.

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Marketers

How Nespresso Measures The Online Impact Of Its Boutiques

When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this November in the University Village Mall in Seattle. The modern boutique boasts a colorful mural by a local artist, a […]

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Online Advertising

The Trade Desk Maintains Its High Growth Rate And Touts New Channels

The Trade Desk grew by 27% year-over-year in Q3, with revenue now totaling $628 million and net profits up from $39 million to $94 million in the same period. Snooze. What’s new? Well, without breaking out new revenue metrics, The Trade Desk divulged some interesting tidbits about their business. For instance, while the company doesn’t […]

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CTV Roundup

How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM).

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Marketers

WBD’s DTC Ad Revenue Grew Nearly 50% In Q3 (But It’s Not All Good News)

Stop if you’ve heard this one before: Overall revenue is down at Warner Bros. Discovery (WBD), at a rate of 4% YOY in Q3 to $9.6 billion.

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Online Advertising

LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, said CEO Scott Howe. LiveRamp benefits by the disappearance of Oracle’s ad business – another prominent data marketplace provider and a main […]

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Marketers

DoubleVerify Won 70% Of The Former Moat Advertisers It Courted

Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note is that Moat had a pretty basic product,” Zagorski said on Wednesday during the company’s Q3 earnings call in response to an investor asking for more detail on the Oracle opportunity. In September, Oracle shut […]

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Marketers

Why Old-School CPGs Are Getting Back To Basics

This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of competition” that will define the growth of the economy: It encompasses “Digital advertising,” “Ecommerce,” “Electric vehicles,” “Space,” “Video games” and 13 others. Everything except the manufacture of food, drinks and snacks or household goods. (“Drugs […]

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