Ad Tech
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Online Advertising
Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors.
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Data-Driven Thinking
Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency
Google has hit the brakes on its plan to eliminate third-party cookies. Instead of phasing out third-party cookies by default, Google now says it will offer Chrome users new privacy controls, allowing them to opt into or out of cookie tracking at the browser level in a more straightforward way. But the industry shouldn’t let […]
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Online Advertising
What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators?
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome. The UK’s Competition and Markets Authority (CMA) said it will delay publication of its planned quarterly report on the Chrome Privacy Sandbox as it evaluates the situation. The next […]
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Marketers
Bacardi Takes A Sober And Serious Approach To Customer Data Collection
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative excellence. “We still buy TV, of course, mostly around live sports,” Mignoni told AdExchanger, “but digital is in everything we do; it’s the majority of our media […]
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Data-Driven Thinking
How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing?
The controversy regarding ID bridging in the bidstream can only be one of two things: confusion over how the ecosystem has evolved or overvigilance at the expense of publishers who are under attack like never before. The concept of ID bridging has long been the foundation of programmatic advertising. What is cookie matching but an […]
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Online Advertising
Google Says It Won’t Deprecate Cookies In Chrome After All (?!)
Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […]
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Marketers
Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud
In January, the Chrome browser removed third-party cookies for 1% of users to facilitate testing of the Privacy Sandbox – and a new controversy was born. This small change precipitated a major crisis among DSPs, which began seeing IDs – what appeared to be third-party cookies on Chrome – used to propagate what should have been […]
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Online Advertising
Kerel Cooper Exits Group Black To Join Contextual Ad Tech Vendor GumGum
After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum.
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Data-Driven Thinking
Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy
During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […]
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CTV Roundup
How Toyota Uses TV Home Screens To Reframe The Camry Brand
Toyota is dipping its toes into home screen ads on Vizio TVs with a recent campaign for the new hybrid 2025 Camry model in hopes of reaching younger consumers.
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