What do men want? That is, men who are young, single, spendthrifty and care deeply about how Jessica Simpson appears in a push-up bra?
Freud never asked, and neither, apparently, did many of the men’s magazines of the last century. Until six years ago, titles like GQ, Esquire, Details and Playboy ensured that monied, urban and college-educated types dominated men’s subscription lists. But then along came British import Maxim, bringing with it D-cup starlets and such articles as
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