Music and books direct marketer BMG Direct, based in New York, has chosen global consulting firm iXL to reassess its direct marketing business model and redesign and implement its core Web site, www.bmgmusicservice.com.
This initiative will reportedly include an extensive user needs analysis, competitive landscape assessment, online branding and positioning, and consumer behavior research.
“Our goal is to provide a user- friendly online experience for BMG members and prospects,” said iXL managing partner David Friedman, in a statement. “To achieve this, iXL will enable BMG to capture broader and deeper customer information using a more nimble sales and fulfillment channel.”
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