Bluestreak Launches BlueVision™ Email Optimization Program
Comprehensive Optimization Service Consistently Improves Results by 20 – 30 Percent
Providence, RI – March 15, 2006 – Bluestreak, a leading digital marketing company, today announced the launch of its BlueVision™ email diagnostic service.
BlueVision™ is a strategic service for direct marketers to improve the impact of their email marketing campaigns. By combining sophisticated optimization technologies with a proven strategic testing approach, BlueVision tests and refines each element of an email marketing campaign to increase open rates, interaction and message relevance. By making effective improvements in these areas, a company’s email messages will have a greater impact and result in a significantly higher volume of responses and sales activity.
Depending on the size of the email database, the program can make substantial improvements in as little as 30 days. At the end of the testing period, a detailed Success Roadmap document is prepared for the subject lines, messages, offers and audience segments that generate the best results for each client. In addition, the Success Roadmap provides comparisons to email performance benchmarks within the client’s industry.
”The email landscape is changing rapidly right now, and many marketers are seeing a decline in the effectiveness of their email campaigns,” said Annette Tonti, Bluestreak’s CEO. “Getting email to the inbox is on everyone’s radar, now we want to move the needle for the marketer on the effectiveness of their emailing activities as well.”
Some of the benefits that marketers can achieve from having their campaigns tested by BlueVision™ include:
Improved deliverability
Increased open rates
Greater email relevance
More responses and higher levels of sales conversions
Database growth
“A vast majority of marketers and brands leave too much money on the table by not conducting enough optimization of their email programs. BlueVision is designed to remedy that,” said Annette Tonti, Bluestreak’s CEO
About Bluestreak
Bluestreak provides digital marketing products and services for both business-to-business and consumer marketers. With a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world, Bluestreak leads the industry as the one-stop-shop for online marketing. The company offers a comprehensive email marketing platform and a third party ad server that’s recognized as one of the world’s best, as well as strategic programs designed on a bespoke basis for clients seeking customer acquisition and retention. While being the leader in online referral programs and sweepstakes, Bluestreak is also the only company that links Web media directly to email marketing databases.
Bluestreak is known as a pioneer in the deployment of rich media-based interactive advertising and online direct response solutions that have become common in online advertising and marketing today. Some of these – such as video ads and direct response units – are directly attributable to Bluestreak’s early innovations. Headquartered in Providence, RI with offices in Dallas and London, Bluestreak can be found at: www.bluestreak.com.
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