Bluefly Inc. posted a net loss of $2 million for the second quarter, compared to a net loss of $2.1 million in the prior year.
The online footwear marketer reported revenue of $23.3 million for the quarter ended June 30, an 8% increase over $#21.6 million last year.
The New York company posted gross profit of $9.1 million for the quarter, up 98% from $8.5 million last year.
BlueFly reported a gross margin of 39% for the quarter, compared to 39.2% last year. But the company said the gross margin dollars per order increased to $68.11 in the second quarter compared to $66.53 in the prior year.
In addition, the firm said its average order size remained relatively unchanged at $285.14 in the quarter, compared to $284.01 last year. “We are pleased with the solid first half growth that we have experienced, especially in the second quarter.” said CEO Melissa Payner, in a statement. “We continue to see strength in the business as a result of better operational flow attributed to the warehouse move and increased traffic to the Site. Given the challenges that retailers are facing in this macroeconomic environment, we believe we are well positioned for a strong second half.”
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