Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results.
Huh? Yes, it’s true: The nonprofit insurer has all but taken a bath on the first phase of the system.
Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results.
Huh? Yes, it’s true: The nonprofit insurer has all but taken a bath on the first phase of the system.
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