I curse the little stickers affixed to each and every apple I buy. I figure I've wasted at least 5 cumulative lifetime minutes peeling the irritating little things off of fruit, and what for? Turns out those micro-labels have macro details. ...
I happen to love direct mail. It's a very powerful vehicle when done correctly. However, I still see A LOT of bad direct mail marketing being done. And more often than not, it comes from the big guys. Consider the image on this blog (above ...
The Cheer laundry detergent brand is hoping to seep into the American psyche with a new campaign that plays on an endearing and longtime form of escapism and relaxation, the soap opera. Loyal viewers often see themselves and their lives playing out ...
Every now and then we write about a promotion or a deal that gauges our interest. And sometimes we want to just go Elf ourselves... This one is both. I'm awaiting a follow-up call with Bob Thacker, the senior vice president of marketing and ...
Forget about all the talk about emerging media, the computer replacing the boob tube and the demise of traditional mass media...for now. Just ask Nielsen. According to this just released information, "The average household watched eight hours and 21 ...
Everyone seems to have a survey, and a lot of them are truly self-serving. And in these days where you can boost your page views by submitting something to a press release service and hopefully have it pop to the top of the Google rankings, it may be a ...
As if retailers didn
So I was sitting at my desk today, gulping cold coffee and working on an item for an end-of-year/ looking-ahead feature in our upcoming issue of Chief Marketer magazine about Google
One of Multichannel Merchant
