Big Fat Marketing Blog

Yes, yes, we all know that, like chocolate and peanut butter, social media and e-mail are even tastier

I felt pretty special on Wednesday. I'm a fan of the (New York) Giants Pro Shop on Facebook. Yesterday they posted an offer for its fans - $25 off a purchase of $75 or more. Then I got an e-mail today from the Pro Shop with not only the same offer, ...

The press rarely reports happy news regarding the U.S. Postal Service. The news is typically about rate hikes or, often lately, the proposed switch to 5 day delivery. So here's something completely different. I'll be upfront about this post. It ...

Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of ...

Lapostolle, a Chilean winery, is about to launch a sweepstakes that offers a trip for the winner to spend two weeks as an apprentice at its winery. On the home page of its Web site it offers a letter to visitors that updates the current state of events ...

As someone who contemplated joining the line outside my local Apple Store at 6:30 a.m. last Saturday, it makes my blood run cold to see newborn tech getting abused. But two videos having been burning up YouTube with depictions of iPad-bashing that give a ...

Where were you last Tuesday, some time around 2:30 p.m. EDT? I was on a Webinar with Amy Africa, Chief Imagination Officer at Eight by Eight, and Larry Kavanagh, the founder/CEO of D.M.insite, discussing the research Multichannel Merchant did on ...

Here's a story I'm thrilled to be able to share. Veteran editor-journalist Ray Schultz has launched TellAllMarketing, a New York-based creative agency specializing in custom publishing e-newsletters, blogs, white papers and magazines.

The band James did something cool with streaming audio that I hadn

Something stood out in my mind Saturday as I stood alone in an aisle at my local Home Depot. Merchants with mobile sites are discovering that customers are actually surfing for product information while they are in the store. So with no one to help me ...